When it comes to women as car buyers, the conventional wisdom has always been that they are easily intimidated and weaker at negotiating. That may be the reason why car dealers tend to quote higher prices to women than men. A Yale study found that, on average, women were quoted $200 more than men on the same car. It seems that male-dominated car dealers follow the conventional wisdom, which is a big mistake. Because, as it turns out, women, who buy more than half the cars sold in the U.S., are much better at car shopping than men.
Although women hate to haggle, they are much better prepared, having done more research than their male counterparts. They also are risk adverse; so, if they sense a deal is not going their way, they simply walk away. Yet, car salespeople still think they can get the best of women car buyers. If you want to avoid the haggle and ensure you come out on top of your next car deal, use these proven tips and techniques.
Buy at the Right Time
Regardless of your gender, car salespeople need to make their quotas, which are based on monthly, quarterly and annual sales. Entering the car lot on the last few days of the month increases your chances of driving away with a good deal. Use your senses and intuition to find the salesperson who is short of their goal or see the sales manager who is also under pressure to meet a monthly quota.
Let Your Mouse do the Walking
The Internet has leveled the playing field for car buyers seeking the most current information on cars. Some sites like TrueCar.com will pinpoint prices paid by buyers at various car dealers in your area. You’ll know within a few dollars what you should expect to pay. You can compare prices at a number of auto pricing research sites, such as Autotrader.com, CarsDirect.com, Edmunds.com and Kelly Blue Book.
Let Your Mouse do the Negotiating
Next, use the Internet to obtain price quotes for the car you want to buy. You need to be very specific with regards to make, model, year, style and they features you are looking for. Some dealers allow you to request a price quote from their website, or you can simply email a request. Send out at least six requests. You will receive responses with their “best price.” Take the lowest offer and email the other dealers to see if they will beat it. Some will beat it and the others will at least match it.
Arrange Your Financing before You Shop
Go find your best deal on a car loan and get pre-approval. Walking on to a car lot with financing is like carrying cash, which puts you in a stronger negotiating position. And, never let the dealer know if you are trading in a car. They often try to conflate the two transactions, which can end up costing you more.
Test Drive with Confidence
With your best price and your financing in hand, go to your local dealer and ask to take a test drive. If you are ready to buy, tell the salesperson what you are willing to pay (which should be the best offer minus $500). If the salesperson starts haggling or leaves you hanging when he steps into his manager’s office, walk away. You can buy your car from any dealer and, if you don’t want to face another human, you can purchase it online.
Written By: Richard Best
Writer For: Easy.Credit